How can you become an Amazon Product Research? Imagine yourself as Columbus, but instead of exploring strange new lands you are mapping uncharted territory of product listings. There are treacherous waters and hidden reefs to be found.
It is important to first understand keywords. Consider keywords as a compass. You want to choose keywords that are in high demand and have low competition. Amazon will suggest items based on your search for “hiking gear”. Voila! You’ve got a goldmine of ideas! Use tools such as Jungle Scout or Helium 10 to de-mystify trends and search volumes.
Have you ever thought about diving into the reviews of customers? Star ratings can reveal a wealth of information. Sort by the most recent, the best and the worst. You can read them like old letters. Customers love to express their feelings about the things they like or dislike. Imagine selling tents for camping. Find a pattern of complaints about zippers that are too flimsy? Bam! You have the chance to make a better mousetrap… or, in this case a tent flap.
It’s important to analyze your competitors, but it is like pushing your hand in a hive. Don’t be stung if you want to get the honey. Examine what your competitors are doing, and how they’re pricing their products. Compare their product descriptions, photos and even the Q&A sections of their websites. Knowing their every move will give you the edge.
Have you ever thought about becoming a mind-reader? Be aware of seasonal trends and holidays. Your ‘Spiced pumpkin Candle’ may be the perfect product to sell if pumpkin spice is the latest trend in the autumn. Google Trends or Amazon’s best sellers can give you a crystal ball.
Here’s the scoop: some niches have become oversaturated. You can’t sneak an extra grain of sand onto a beach. Instead, find niches within niches. Selling fitness equipment? What about equipment designed for seniors? Your product will stand out if you narrow down your focus.
Let’s talk about the price. Pricing that is competitive will be your best friend. Who doesn’t love a good deal, right? But it’s all about balancing. If you go too low, you will be left scraping at the bottom. Prices too high? It’s a risky business, unless the quality is incredible.
Never underestimate the power of a good old visual. Photos are a great way to sell. What’s the old saying “A picture is better than a thousand words?” This is worth a 1000 clicks. Clear, crisp, and from multiple angles. Show the pockets of a travel bag in action, with passports and phones. You need to show it for people to believe it.
Don’t copy and paste the manufacturer’s jargon. Yawn! Use bullet points to make scrolling easier and emphasize features that solve issues. It’s hard to argue with the fact that a mattress “hug your body like Grandma at Christmas Eve” sounds better than “high density foam.”
It’s almost like finding a hidden chocolate bar when you become adept at solving the puzzle. Sweet success!
Keep your ship stable and you’ll be able to uncover Amazon’s hidden treasures. Explorer, have fun!